Archive for October, 2013

Four Lessons Of Going Long

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Mark Lundegren

As mentioned in earlier posts, I’ve been at work for about a year on a book spanning my seven Natural Strategy workshops.

I’m happy to advise that the book is now fully drafted and on track to be published by 2015. All that stands between the draft and eventual publication is several months of editing and polishing on my part.

That may sound like a lot of work, but compared with writing, editing is a far more specific assignment – and even a welcome prospect, after a year of waking to blank pages each day.

With this background, I hope you will allow me to characterize writing a book as going long and to point out a few lessons from the experience. There are of course many ways of going long, and I’ll define the phrase here as any personal or group endeavor that lasts several months or more, involves change or creation, requires our full attention and pulls us from other things, and has at least a little uncertainty about how and where it will end.

Writing a book has these qualities, but many other projects do as well – creating a new product or service, cultivating an organization, taking up a social or political cause, raising a child.

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